---
title: "Setting SPF, DKIM, and DMARC for Omnisend | DMARC Report"
description: "DMARC (RFC 7489) ties SPF and DKIM together by requiring alignment between the envelope sender and the visible From header."
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---

Quick Answer

DMARC (RFC 7489) ties SPF and DKIM together by requiring alignment between the envelope sender and the visible \`From\` header. According to Google's February 2024 bulk sender requirements, a DMARC policy of at least \`p=none\` is now mandatory for any domain sending 5,000+ messages per day to Gmail users.

Related: [Free DMARC Checker](/tools/dmarc-checker/) ·[How to Create an SPF Record](/tools/spf-record-generator/) ·[SPF Record Format](/blog/spf-format-checker-dos-and-donts-for-email-authentication/) 

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![Setting SPF, DKIM, and DMARC for Omnisend](https://media.mailhop.org/dmarcreport/images/2022/04/dmarc-alignment-6379.jpg) 

## Try Our Free DMARC Checker

Validate your DMARC policy, check alignment settings, and verify reporting configuration.

[ Check DMARC Record → ](/tools/dmarc-checker/) 

![Dmarc alignment 8163 150x150](https://media.mailhop.org/dmarcreport/images/2025/01/dmarc-alignment-8163-150x150.jpg) 

DMARC ([RFC 7489](https://datatracker.ietf.org/doc/html/rfc7489)) ties SPF and DKIM together by requiring alignment between the envelope sender and the visible `From` header. According to Google’s February 2024 bulk sender requirements, a DMARC policy of at least `p=none` is now mandatory for any domain sending 5,000+ messages per day to Gmail users.

> DKIM is the authentication protocol that survives email forwarding, says Brad Slavin, General Manager of DuoCircle. When SPF fails because a forwarder’s IP isn’t in the original record, DKIM alignment is the only path to DMARC pass. That’s why we monitor DKIM alongside SPF in every DMARC Report dashboard.

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Setting SPF, DKIM, and DMARC for Omnisend

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Omnisend users who don’t have SPF, [DKIM](https://dmarcreport.com/what-is-dkim/), and DMARC protocols in place are in for a problem. Their emails are highly likely to be blocked, **hindering communication and operations**. With these three [email authentication](https://dmarcreport.com/blog/why-email-security-matters-and-how-to-get-it-right/) protocols in place, users comply with Omnisend’s requirements and keep their brand names out of [phishing and spoofing](https://thehackernews.com/2024/07/proofpoint-email-routing-flaw-exploited.html) reports.

No matter how frequently you send emails, you must protect your domain and [brand image](https://www.indeed.com/career-advice/career-development/brand-image) with SPF, DKIM, and [DMARC](https://dmarcreport.com/).

## How Do You Configure up SPF for Omnisend?

_SPF allows you to list down all the servers that are officially authorized to be used for sending emails on your behalf._ If any other server than the ones you mentioned in your \*\*SPF record is used for sending emails from your domain, then those emails will fail the SPF checks. They will either land in the [spam folders](https://cybernews.com/news/microsofts-breach-notification-emails-end-up-in-spam-folder/) of the recipients or get rejected from entering their mailboxes. This ultimately \*\*prevents the targeted victims from engaging with such [malicious emails](https://www.securitymagazine.com/articles/100687-the-last-six-months-shows-a-341-increase-in-malicious-emails) sent under your name.

Here is how you can start with [SPF](https://dmarcreport.com/what-is-spf/) for Omnisend-

- Use an online SPF record generator tool to create a [TXT record](https://en.wikipedia.org/wiki/TXT%5Frecord). While you can generate it manually, we don’t recommend this approach as it’s time-consuming and **more prone to errors**.
- Authorize Omnisend as a trusted sender by entering ‘mailgun.org’ in the ‘authorize [third-party](https://www.investopedia.com/terms/t/third-party.asp) domain’ field of the tool, as Omnisend relies on Mailgun for [email delivery](https://sendgrid.com/en-us/email-delivery).
- Publish the generated SPF TXT record in your domain’s **DNS**. To do this, log in to your DNS management console or request that your hosting provider add it for you.
- _Finally, use an SPF lookup tool to verify the accuracy of your SPF record and confirm that Omnisend is listed as an authorized sender_.
![Dmarc office 365](https://media.mailhop.org/dmarcreport/images/2025/01/dmarc-office-365-1.jpg) 

If you already have an SPF record, here’s how to update it for Omnisend:

- Use an SPF checker tool to find your **current record**, such as: `v=spf1 include:_spf.example.net -all`.
- Add Mailgun for Omnisend, updating it to: `v=spf1 include:mailgun.org include:_spf.example.net -all`.
- Edit the record in your [DNS management](https://www.techradar.com/news/what-is-dns-management) console and save it.
- Wait up to 24 hours for the changes to take effect.

## How Do You Configure up DKIM for Omnisend?

- Use your login credentials to log in to your **Omnisend account**.
- Go to Store Settings

> [Sender Domains](https://docs.acquia.com/campaign-studio/add-ons/campaign-factory/configuration/sender-domains).

- _On the Sender Domain page, go to the ‘Your sender domains’ tab and click on ‘+ Add sender domain’ to log in to your domain_.
- Next, enter your domain name.
- The DKIM record for your domain is on the ‘[Domain Authentication](https://enginemailer.zendesk.com/hc/en-us/articles/360018731691-What-is-Domain-Authentication-and-why-it-is-important)’ page. It is a TXT record that consists of the [public key](https://www.coursera.org/in/articles/public-key) and name.
![How to create dmarc record](https://media.mailhop.org/dmarcreport/images/2025/01/how-to-create-dmarc-record-8814.jpg) 
- Add this record to your domain’s [DNS settings](https://www.ntchosting.com/encyclopedia/dns/settings/).
- The authentication mechanism will be activated in a **maximum of 24 hours**.

## How Do You Configure up DMARC for Omnisend?

- Generate a DMARC record using an online tool, starting with the ‘none’ policy before moving to [‘quarantine’ and ‘reject](https://dmarcreport.com/blog/dmarc-enforcement-timeline-none-to-reject-roadmap/).’
- Log in to your DNS management console and add the [DMARC record](https://dmarcreport.com/dmarc-record/).
- Check its accuracy with an online **DMARC lookup tool**.

## Topics

[ dkim ](/tags/dkim/)[ DMARC ](/tags/dmarc/)[ dmarc record ](/tags/dmarc-record/)[ SPF ](/tags/spf/) 

![Vishal Lamba](https://media.mailhop.org/dmarcreport/images/team/vishal-lamba.jpg) 

[ Vishal Lamba ](/authors/vishal-lamba/) 

Content Specialist

Content Specialist at DMARC Report. Writes vendor-specific email authentication guides and troubleshooting walkthroughs.

[LinkedIn Profile →](https://www.linkedin.com/in/vishal-lamba/) 

## Take control of your DMARC reports

Turn raw XML into actionable dashboards. Start free - no credit card required.

[Start Free Trial](https://app.dmarcreport.com/) [Check Your DMARC Record](/tools/dmarc-checker/) 

## Related Articles

[  Foundational 7m  4 sectors that need email authentication the most and why  Oct 15, 2024 ](/blog/4-sectors-that-need-email-authentication-the-most-and-why/)[  Foundational 4m  8 Misconceptions About DMARC and its Deployment for Businesses  Dec 4, 2023 ](/blog/8-misconceptions-about-dmarc-and-its-deployment-for-businesses/)[  Foundational 8m  9 technologies to protect your emails from cyber actors  Dec 10, 2024 ](/blog/9-technologies-to-protect-your-emails-from-cyber-actors/)[  Foundational 14m  Add TXT Record on Namecheap (SPF, DKIM & DMARC) - 2026  Mar 5, 2025 ](/blog/add-txt-record-on-namecheap-a-complete-dns-guide/)

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