Digital agencies today do far more than build websites, run ads, or manage email marketing. Increasingly, you’re also responsible for protecting your clients’ domains, ensuring email deliverability, preventing spoofing, and maintaining brand trust across dozens (or hundreds) of client accounts.

Enter DMARC reporting solutions—the backbone of modern domain security.

But if you’re evaluating EasyDMARC vs Valimail vs DMARCReport, you’ve likely discovered a recurring issue:

  • Some tools are built for enterprise IT teams, not agencies.
  • Some tools are powerful but too expensive at scale.
  • Some tools provide analytics but lack the multi-client workflows agencies need.
  • And some tools look simple but collapse under the pressure of managing 50+ domains.

This expanded guide delivers the deep-dive comparison agencies need—covering features, scalability, pricing, workflows, reporting, integrations, ease of use, and client experience—to help you confidently choose the right DMARC platform.

⭐ Why Digital Agencies Need DMARC Reporting (Now More Than Ever)

DMARC (Domain-based Message Authentication, Reporting & Conformance) is no longer optional. Recent industry changes have forced businesses—and the agencies who support them—to strengthen their email authentication:

The ecosystem has shifted dramatically:

  • Google & Yahoo now require DMARC enforcement for bulk senders.
  • DNS errors and misalignment now directly impact deliverability.
  • Spoofing attempts have skyrocketed across ecommerce, SaaS, and real estate.
  • Agencies must prove that emails they send on behalf of clients aren’t being forged.

Without accurate DMARC reporting, agencies risk:

  • client emails landing in spam
  • broken marketing automations
  • domain-level reputation damage
  • legal exposure from spoofed emails
  • loss of client trust

Most importantly: DMARC XML reports are impossible to parse manually at scale. Agencies need systems—like the ones compared here—that automatically convert messy 50,000-line XML files into clean, actionable dashboards.

The Agency Challenge: Multi-Client Complexity

Digital agencies typically face challenges corporate IT teams don’t, such as:

1. Managing dozens or hundreds of domains

Every client has:

  • multiple sending services
  • multiple subdomains
  • multiple mail streams
  • multiple DNS hosts

DMARC solutions must make this manageable—not chaotic.

2. Different stakeholders with different knowledge levels

  • clients who barely understand DNS
  • account managers who want at-a-glance insights
  • technical staff who need raw data

3. Proving value through reporting

Agencies need:

  • branded, client-friendly summaries
  • executive-level deliverability overviews
  • alerts that help you be proactive, not reactive

4. Pricing that scales predictably

Enterprise-focused tools often explode in cost when you add dozens of client domains.

This is where —DMARCReport—shines, but we will cover that deeper shortly.

Platform Overview: EasyDMARC vs Valimail vs DMARCReport

Below is a detailed analysis of each platform’s positioning.

DMARCReport : Built for Multi-Client Digital Agencies

DMARCReport focuses on clarity, multi-domain scalability, and agency workflows, making it ideal for marketing, web, and IT service providers who manage clients’ digital presence.

✔ Built for agencies managing many client domains

✔ Simple visualizations that non-technical staff can read

✔ Fast onboarding and deployment

✔ Affordable multi-domain pricing

✔ White-label and branded reporting

DMARCReport eliminates complexity and gives agencies a powerful yet approachable interface for understanding authentication.

EasyDMARC: Broad Feature Suite Focused on SMBs

EasyDMARC offers a wider set of email security tools beyond just DMARC monitoring—including phishing detection, SPF tools, and security analysis.

Ideal for:

  • SMBs
  • small IT teams
  • single-domain setups

Less ideal for:

  • agencies with dozens of client domains
  • teams wanting simple dashboards over broad toolsets

Valimail: The Enterprise Email Authentication Powerhouse

Valimail is primarily designed for large corporations that need strict DMARC enforcement and automated identity-first authentication.

Best for:

  • enterprise IT
  • compliance-heavy sectors
  • large internal security teams

Not ideal for:

  • agencies
  • small businesses
  • organizations needing flexible or low-friction onboarding

⚙️ Feature-by-Feature Comparison: Deep Technical Breakdown

DMARCReport: Clean, Scalable DMARC Monitoring for Agencies

DMARC Reporting & Visualization

DMARCReport translates raw DMARC XML data into:

  • source IP breakdowns
  • authentication failures
  • geo-mapped sending sources
  • DMARC compliance trends
  • spoofing attempt patterns

Its interface is intentionally simple—technical when needed, digestible when not.

SPF/DKIM/SPF Alignment Insights

DMARCReport helps agencies quickly identify:

  • invalid SPF flattening
  • missing DKIM selectors
  • alignment failures by source
  • unauthorized ESPs trying to send mail

Multi-Tenant Client Management

This is where DMARCReport shines:

  • group domains by client
  • assign access roles
  • create client workspaces
  • generate domain-specific reports

Designed so agencies don’t drown in domain sprawl.

Alerts & Notifications

Real-time alerts for:

  • sudden spikes in spoofing
  • misconfigurations
  • new unauthorized sending sources
  • failing SPF/DKIM records

Agencies can react before clients even notice issues.

Integrations

DMARCReport integrates with:

Plus API support for agencies needing automation.

Customization & White-Labeling

  • branded PDFs
  • branded dashboard views
  • custom color themes
  • client-friendly summaries

EasyDMARC: Broad Toolset for SMBs

DMARC Monitoring

EasyDMARC offers:

  • XML parsing
  • domain summaries
  • authentication issue breakdowns

Strong, but less agency-centric in layout.

Additional Tools

EasyDMARC includes:

  • SPF flattening
  • phish reports
  • DNS checkers
  • dark web analysis

A broad suite is sometimes unnecessary for simple reporting clients.

Integrations

Solid integrations but more limited API flexibility compared to developer-focused platforms.

Customization

Limited white-labeling compared to agency-focused tools.

Valimail: High-End Enterprise Automation

DMARC Monitoring

Valimail includes:

  • identity-based authorization
  • automated policy enforcement
  • advanced IP intelligence

Its analytics are designed for CISOs—not marketing agencies.

Automation

Valimail can automatically:

  • maintain SPF
  • update sending services
  • enforce alignment

Huge benefit for enterprises, but unnecessary for most agencies.

Integrations

Deep integrations include:

  • SIEM/SOAR platforms
  • enterprise gateways
  • security platforms

Customization

Very customizable, but complexity may overwhelm non-technical agencies.

💰 Pricing Comparison (Agency-Relevant Breakdown)

DMARCReport: Predictable, Scalable Pricing

DMARCReport offers:

  • multi-domain bundles
  • agency pricing
  • no expensive per-user fees
  • no enterprise contract requirements

This makes it ideal for agencies running 20–500 domains.

EasyDMARC: More Expensive at Scale

EasyDMARC can become costly because:

  • each domain adds up
  • multi-domain discounts are limited
  • advanced features require upgrades

Works well for SMBs; less efficient for agencies.

Valimail: Enterprise Pricing

Valimail requires:

  • custom quotes
  • annual contracts
  • multi-seat billing

Overkill for agencies unless managing large enterprise clients.

🖥 User Experience Comparison: UI, Onboarding & Day-to-Day Use

DMARCReport: Made for Agencies

UI

Clean, minimalist dashboards built for non-technical users.

Onboarding

Add a domain → publish a DNS record → you’re live.

Daily Use

Account managers get clear insights without needing deep security knowledge.

EasyDMARC: Familiar but Busy Interface

The UI is approachable but tool-heavy. Great for SMBs; less streamlined for large agency portfolios.

Valimail: Powerful, Complex, Enterprise-Oriented

The UX is designed for:

  • IT teams
  • security teams
  • data analysts

Not ideal for marketing account managers or client services.

🔌 Integration Deep Dive: DNS + ESP + Workspace

DMARCReport Integrations

Built with modern agency stacks in mind:

EasyDMARC Integrations

Solid support for mainstream services but fewer developer automation features.

Valimail Integrations

Tightly integrated with enterprise systems—Microsoft, Cisco, Proofpoint, SIEM platforms.

📊 Alternative DMARC & Authentication Tools

Agari

High-end threat intelligence + forensic reporting.

OnDMARC

Guided setup with strong UI; good for IT teams.

dmarcian

Tech-heavy; known for in-depth reporting and open standards advocacy.

Postmark DMARC Tools

Lightweight developer-focused monitoring.

🏆 Final Verdict: Which Tool Should Digital Agencies Choose?

🔹 Best Overall for Digital Agencies: DMARCReport 

  • built for multi-domain workflows
  • clean, fast reporting
  • affordable at scale
  • client-friendly summaries
  • easy onboarding
  • perfect for marketing, web, and IT agencies

DMARCReport strikes the balance agencies need between power, simplicity, and cost-efficiency.

🔹 Best for SMBs: EasyDMARC

Great if your clients need a broader suite of email security tools beyond DMARC itself.

🔹 Best for Enterprise: Valimail

Choose Valimail if you’re supporting Fortune 500 clients with strict compliance requirements.