Marketing has been the supporting pillar of businesses and trades since the pre-industrial revolution era, and the proliferation of mobile devices has strengthened it. Today, email is one of the best channels of online marketing, with an ROI of $42 for every $1 spent. However, we can’t overlook how technical deliverability issues limit email marketing’s…
This guide is intended for email service providers and businesses involved in sending emails using their own customer’s domains for marketing, PR, billing, talent management, etc. Sending DMARC-compliant emails is beneficial for both parties, significantly optimizing email identification. If you aim to get the best of the best email delivery and visibility, consider the following…
Organizations often treat cybersecurity as a siloed function rather than a measure that needs to be practiced across departments and tiers. The year 2023 reported a global data breach cost of $4.45 million, and the United States encountered the highest average data breach cost, amounting to $9.48 million. While we don’t deny that your CISOs…
Does your organization send more than 5000 emails per day? Does it struggle to keep phishing and spoofing at bay despite implementing email authentication protocols— SPF, DKIM, and DMARC? Well, we understand that there is no foolproof way of preventing these cybersecurity attacks, but you certainly can limit their frequency and impact. You’d be surprised…
Emails are forwarded more often than we realize, and while DKIM isn’t affected by email forwarding, SPF and DMARC may break. For SPF, you create a list of senders officially authorized to send emails on your behalf. When an email is forwarded, the initial recipient becomes the sender; so, if the initial recipient’s IP address…
It was not long ago that Google and Yahoo revamped their sender policies and made best practices a mandatory requirement. For instance, until October 2023, measures like implementing email authentication protocols—SPF, DKIM, and DMARC were “nice to have.” However, starting in February 2024, authenticating their domains with these protocols is no longer an option but…
Domain owners use DMARC reports to instruct receiving mailboxes to quarantine or reject emails from unauthorized IP addresses. This helps minimize the possibility of victims engaging with potentially fraudulent emails sent on the pretext of official conversation from your company. However, Microsoft works a bit differently! Microsoft doesn’t reject emails because it considers the instances…
The last couple of years have seen a significant surge in the number of cybercrimes. Be it instances of extortion or ransomware, these fraudulent activities have resulted in huge financial losses across the globe. Both the corporate and the business world are facing cybercrime risks. Physical supply chains, health, and the IT sector are the…
Klaviyo is a popular marketing automation platform for e-commerce platforms that helps them plan email campaigns and analyze customer behavior for improved engagement and conversions. If you are one of its users, it’s important for you to set up SPF, DKIM, and DMARC records for email authenticity and deliverability. This exercise ensures that only authorized…
