Digital agencies face increasing pressure to help clients comply with new email authentication standards—from Google & Yahoo’s bulk sender requirements to global DMARC adoption mandates. But choosing the right DMARC reporting platform can be overwhelming.
Two of the most popular options in the space are DMARCReport and Valimail, each offering different strengths, pricing models, reporting styles, and suitability depending on the agency and client type.
In this fully expanded, in-depth comparison, we evaluate DMARCReport vs Valimail across more than a dozen categories:
- Reporting clarity & visibility
- SPF, DKIM, DMARC analytics
- Multi-client/agency workflows
- Setup complexity
- Automation features
- Deliverability insights
- Onboarding & support
- Scalability
- Pricing & ROI
- API access
- Suitability for small vs enterprise clients
This guide is specifically written for digital agencies, MSPs, SEO firms, and managed email providers offering DMARC as a service.
Why DMARC Reporting Tools Are Essential for Agencies in 2024 & Beyond
With strict new requirements from major inbox providers, agencies are increasingly responsible for:
- Protecting client brands from spoofing & phishing
- Ensuring newsletters and campaigns land in the inbox
- Fixing misaligned SPF, DKIM, and DMARC records
- Rolling out domain authentication at scale
- Monitoring unauthorized senders
- Preventing deliverability drops for clients
But DMARC XML reports are notoriously incomprehensible.
Agencies need tools that:
✔ Turn raw XML DMARC data into human-readable insights
✔ Help clients understand their authentication status
✔ Support multiple domains, clients, and stakeholders
✔ Scale easily without complexity
✔ Are affordable enough to turn into a repeatable, profitable service
This is where the comparison between DMARCReport and Valimail becomes critical.
DMARCReport vs Valimail — Side-by-Side Overview
Below is an expanded comparison table with 20+ capability categories.
| Category | DMARCReport | Valimail |
| Target audience | Agencies, MSPs, SMBs | Enterprises, security teams |
| Reporting clarity | Extremely clear & client-ready | Highly detailed, enterprise-focused |
| SPF/DKIM analysis | Straightforward & actionable | Deep but more technical |
| Learning curve | Very low | Medium–high |
| Multi-client support | Built for agencies | Not agency-oriented |
| Setup speed | Minutes | Longer, more complex |
| Pricing | Transparent, affordable | Enterprise-level |
| API availability | Yes, simple | Yes, advanced |
| White-label | ✔ Agency-ready | ➖ Limited branding |
| Deliverability focus | ✔ Yes | Primarily security |
| Sender discovery | Clear, simplified | More technical |
| DNS onboarding | Guided & agency-friendly | Technical & compliance-focused |
| Role-based access | ✔ Ideal for clients | ✔ Enterprise roles |
| Infrastructure integrations | Google, Microsoft, SaaS senders | Deep enterprise integrations |
| Security posture | Strong, essential | Advanced, compliance-heavy |
| Best for | Agencies & SMB clients | Large enterprises |
DMARCReport: Built for Agencies Delivering DMARC as a Service
DMARCReport is a streamlined, agency-optimized platform designed to help digital agencies adopt, manage, and sell DMARC monitoring services with minimal friction.
Unlike enterprise security platforms, DMARCReport is purpose-built to deliver:
- Clean, non-technical dashboards
- Client-ready reporting
- Easy multi-domain management
- Simple onboarding flows
- Predictable pricing agencies can mark up
Below is an expanded breakdown of its core capabilities.
DMARC Visibility & Reporting (Expanded)
DMARCReport presents data in a way clients immediately understand, with:
- Visual insights into authentication results
- Clear breakdown of sending sources
- Flags for unauthorized traffic
- Alignment graphs showing SPF and DKIM failures
- Risk scoring across all client domains
Reports take seconds to interpret, enabling agencies to confidently present deliverability audits during client meetings or onboarding calls.
Why This Matters for Agencies
Most clients do not understand DMARC terms like alignment, auth results, or SPF recursion limits.
DMARCReport translates everything into:
- Simple labels
- Color-coded warnings
- Plain-language recommendations
This reduces support overhead and increases client trust.
Multi-Domain Management & Agency Workflows (Expanded)
DMARCReport’s agency tools include:
- A unified dashboard for all client domains
- Client-by-client domain grouping
- Shared or restricted user roles
- White-label reports
- One-click domain switching
- Centralized DNS record view for all clients
This structure allows agencies to scale DMARC management across dozens or hundreds of domains without operational chaos.
Use Case: Agencies with Many Small/Mid-Size Clients
Most digital agencies manage 10–100 client domains across:
- Newsletters
- Ecommerce stores
- Local service businesses
- Franchise networks
- SaaS companies
DMARCReport is built for this environment—where speed and clarity are essential.
SPF, DKIM & Alignment Troubleshooting (Expanded)
DMARCReport automatically identifies:
- Broken SPF records
- SaaS tools missing SPF/DKIM setup
- DKIM misalignment from CRMs
- Senders failing authentication
- Forwarders causing accidental failures
Plus, it generates actionable recommendations such as:
- “Your client needs to enable DKIM in Mailchimp”
- “SPF has exceeded the 10-lookup limit”
- “This SaaS tool is sending unauthorized messages”
This helps agencies quickly resolve issues affecting inbox placement.
Deliverability Insights for Agencies (Expanded)
DMARCReport helps agencies prevent:
- Marketing emails landing in spam
- Deliverability drops from new senders
- Spoofing attempts damaging a brand reputation
- Misconfigured DNS during client onboarding
These insights make DMARCReport a full deliverability support tool—not just a DMARC viewer.
White-Labeling (Expanded)
DMARCReport includes:
- Branded dashboards
- Agency logo support
- Custom reporting templates
- PDF exports for monthly deliverability reports
Perfect for agencies selling DMARC monitoring as an add-on or retainer service.
Valimail: Enterprise-Grade Email Authentication Automation
Valimail is one of the most established providers in enterprise DMARC enforcement, specializing in:
- Identity-based email authentication
- Large-scale sender management
- Automated security policies
- Government & Fortune 1000 compliance
Below is the expanded breakdown.
Enterprise Authentication & Policy Automation (Expanded)
Valimail focuses on:
- Automated SPF management
- Large-scale DKIM orchestration
- Strict DMARC lockdown controls
- Enterprise identity protection
- Organization-wide domain management
It handles environments with:
- Dozens of email sending systems
- Internal IT teams
- Strict corporate governance
- Multiple compliance frameworks
This makes Valimail extremely powerful—but often more than agencies need for SMB clients.
Technical Depth & Complexity
Valimail dashboards often include:
- Detailed forensic data
- Identity authentication layers
- Enterprise sender authorization workflows
- Automated record injection
These features are great for large enterprises but can overwhelm agencies or non-technical clients.
Integration Ecosystem (Expanded)
Valimail integrates with:
- Advanced SIEM platforms
- Enterprise security tools
- Complex identity systems
- Internal email infrastructure
Where DMARCReport targets simplicity, Valimail leans toward full-scale security ecosystems.
DMARCReport vs Valimail: Pricing Breakdown (Deep Dive)
DMARCReport: Predictable & Agency-Friendly
DMARCReport’s pricing is:
- Transparent
- Scalable
- Agency-discounted
- Easy to resell
- Designed for multi-domain setups
Agencies can generate recurring revenue by offering:
- Monthly DMARC monitoring
- Quarterly domain audits
- Ongoing deliverability checks
- SPF management services
DMARCReport enables this monetization.
Valimail: Higher, Enterprise-Level Pricing
Valimail pricing often includes:
- Custom enterprise quotes
- Contract minimums
- Bundled authentication suites
- Add-on enterprise features
This makes sense for Fortune 1000 companies—not small to mid-sized agency clients.
DMARCReport vs Valimail: Setup & Onboarding Comparison
DMARCReport Setup
- DNS setup guides for each registrar
- Automated record verification
- Warnings for incorrect DNS deployment
- Client-friendly explanations
Most agencies onboard a domain in 5–10 minutes.
Valimail Setup
- Multiple configuration steps
- Advanced DNS requirements
- Enterprise authentication workflows
Suitable for large IT departments, not fast-moving agencies.
API Comparison & Automation
DMARCReport API
- Simple
- Fast to integrate
- Ideal for agency dashboards
- Easy client portal integration
Valimail API
- Extensive
- Designed for enterprise orchestration systems
- Supports deep security integrations
Which Tool Is Better for Which Client Type? (Expanded)
| Client Type | DMARCReport | Valimail |
| Local businesses | ⭐⭐⭐⭐⭐ | ⭐ |
| Ecommerce stores | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Agencies with 20+ client domains | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Startups & SaaS | ⭐⭐⭐⭐ | ⭐⭐ |
| Government organizations | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| Large enterprises | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| Companies with strict compliance mandates | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| Organizations with complex infrastructure | ⭐⭐ | ⭐⭐⭐⭐⭐ |
Alternative DMARC & Deliverability Tools (Expanded)
DMARCReport — Best for Agencies
DMARCReport remains the #1 recommended option.
Postmark DMARC Monitoring
Developer-friendly for small teams.
dmarcian
Good SPF/DKIM visualization.
EasyDMARC
User-friendly with add-on deliverability tools.
OnDMARC
Strong, security-leaning enterprise solution.
Final Verdict: DMARCReport vs Valimail — Which Should Digital Agencies Choose?
Choose DMARCReport if your agency wants:
- A tool built specifically for agencies
- Clean client-ready reporting
- Easy onboarding across many domains
- White-label capabilities
- Predictable pricing
- Minimal complexity
- Actionable deliverability insights
DMARCReport is the best choice for 80–90% of agencies, especially those managing multiple small or mid-sized client domains.
Choose Valimail if your client base includes:
- Large enterprises
- Organizations with heavy compliance requirements
- Complex multi-system IT environments
- Corporate SOC/security teams
Valimail excels in large-scale authentication orchestration—not agency workflows.
Final Recommendation
For digital agencies, MSPs, and consulting firms, DMARCReport is overwhelmingly the better platform—faster to deploy, easier to manage, more affordable, more client-friendly, and optimized for multi-domain environments.
Valimail remains a strong choice for enterprise security teams but is overpowered (and overpriced) for typical agency use cases.
