Email authentication has gone from a “nice-to-have” to a non-negotiable layer of cybersecurity, especially for MSPs responsible for protecting client domains at scale. As phishing attacks, spoofing, and business email compromise (BEC) continue to rise, MSPs need DMARC monitoring platforms that not only provide visibility—but operationalize compliance, simplify enforcement, and integrate with their security stack.
In this in-depth guide, we compare EasyDMARC vs Valimail vs DMARCReport from the perspective of MSPs, MSSPs, and IT resellers tasked with managing dozens or hundreds of client domains. We explore everything from multi-tenant management and forensic reporting to pricing models, integrations, and overall ecosystem fit.
Whether you’re formalizing your email authentication offering or upgrading from spreadsheets and raw XML reports, this comparison will help you choose the platform that aligns best with your MSP’s workflows, margins, and scalability goals.
Why DMARC Monitoring Matters for MSPs More Than Ever
MSPs have become primary frontline defenders in email security. But DMARC itself is only part of the equation—what matters is operational visibility, sender intelligence, and ongoing monitoring.
A modern MSP-ready DMARC platform must provide:
✔ Multi-tenant client management
✔ Automated forensic + aggregate analysis
✔ Clear progress tracking toward enforcement
✔ White-label customer reporting
✔ Alerting and remediation workflows
✔ Integrations with PSA, SIEM, RMM, and SOC tools
✔ Scalable pricing that fits MSP service stacks
The difference between tools built for individual businesses and tools built for MSPs is massive. Our comparison highlights that distinction clearly.
EasyDMARC vs Valimail vs DMARCReport: Quick Overview
| Platform | Ideal For | Strengths | Weaknesses |
| DMARCReport | MSPs & MSSPs | Multi-tenant, white-label, deep analytics, PSA/RMM integrations | Less known brand than legacy providers |
| EasyDMARC | SMBs, small MSPs | Simple interface, broad security toolkit | Limited multi-tenant MSP tooling |
| Valimail | Large enterprises | Automation, identity-based authentication | Enterprise pricing, steep learning curve for MSPs |
Key Feature-by-Feature Showdown
1. DMARCReport: Built From the Ground Up for MSPs
DMARCReport is purpose-built for MSPs managing DMARC enforcement across many client domains. Every feature is designed to reduce technician overhead, improve client deliverability, and streamline reporting.
DMARC Monitoring & Analytics
DMARCReport offers:
- Real-time DMARC aggregate (RUA) + forensic (RUF) reporting
- Intelligent pattern detection
- Automatic grouping of senders
- Misaligned source flagging
- DKIM/SPF alignment scoring
- Enforcement tracking with milestones
The platform is designed to highlight issues before they become client-facing deliverability problems.
MSP Multi-Tenant Environment
This is where DMARCReport outperforms most competitors.
- A single pane of glass for all clients
- Unlimited domains
- Separate client dashboards
- Technician roles & permissions
- Fully white-label UX and reports
MSPs can run DMARC as a profitable recurring service without juggling multiple accounts.
White-Label Reporting & Client Communication
DMARCReport includes:
- Custom-branded weekly/monthly executive summaries
- Client-friendly DMARC explanations
- Automated domain health scoring
- PDF exports and automated email delivery
This allows MSPs to show measurable security improvements to nontechnical clients.
SPF & DKIM Troubleshooting
DMARCReport automatically:
- Detects SPF flattening issues
- Highlights DKIM misalignments
- Flags failing sources
- Recommends corrective actions
This reduces time spent digging through DNS records and XML reports.
Integrations for MSP Workflows
DMARCReport connects with systems MSPs already rely on:
- PSA: ConnectWise, Autotask, HaloPSA
- RMM: NinjaOne, N-able, Atera
- SIEM/SOC tools
- Webhooks + full API
- Ticket automation for new DMARC issues
This dramatically reduces manual work.
Customization & Automation
MSPs can define:
- Alert thresholds
- Auto-classification rules
- Reporting cadence
- Enforcement guidance templates
- Client permissions
DMARCReport scales seamlessly with your MSP business model.
2. EasyDMARC: User-Friendly, Accessible & Security-Focused
EasyDMARC is a widely adopted platform known for simplicity and anapproachable interface. It’s ideal for small businesses and MSPs who only manage a few domains.
DMARC Reporting & Visualization
- Clean, easy-to-read dashboards
- Basic aggregate + forensic reporting
- Sender classification
- Domain health scoring
It’s ideal for teams just beginning to implement DMARC.
Additional Email Security Features
EasyDMARC includes:
- BIMI generator & validator
- SPF flattening service
- Phishing simulation tools
- DNS configuration recommendations
MSPs wanting a general-purpose toolkit may appreciate these add-ons.
Integrations
EasyDMARC provides:
- API access
- Slack/Teams notifications
- Some SIEM integrations
Its integration depth is lighter than MSP-focused tools but sufficient for smaller environments.
Automation & Preset Workflows
- SPF & DKIM setup assistants
- Automated alerts
- Simple enforcement guidance
Good for beginner MSPs or organizations without a dedicated security team.
3. Valimail: Enterprise-Grade Automation & Identity-Based Sender Management
Valimail is known for its enterprise sophistication and automated approach to email authentication.
Automated DMARC Enforcement
Valimail’s standout capability is:
- Automated third-party discovery
- Automated configuration recommendations
- Identity-based authentication mapping
Enterprises with complex email ecosystems often choose Valimail for its automation depth.
AI-Driven Authentication Intelligence
Valimail uses AI to:
- Classify senders
- Detect anomalies
- Prevent shadow IT services
- Provide recommended DNS updates
This reduces the need for deep DMARC expertise—ideal for large orgs.
Enterprise Integrations
Valimail integrates with:
- SSO/IdP platforms
- Large-scale IAM suites
- Enterprise security stacks
- Leading cloud infrastructures
MSPs may find this excessive unless supporting large corporate clients.
Enterprise Limitations for MSPs
- No true multi-tenant MSP dashboard
- High pricing tier
- Workflow complexity
- Not optimized for large numbers of small clients
It’s a powerful solution—but not always the most MSP-friendly.
Pricing Comparison: Which Platform Delivers the Best Value?
DMARCReport Pricing (MSP-Friendly)
DMARCReport offers:
- Volume-based per-domain pricing
- Unlimited users & client accounts
- White-labeling included
- Full feature set without enterprise lock-ins
This makes it ideal for MSP recurring revenue bundles.
EasyDMARC Pricing
- Affordable entry plans
- Add-ons available a la carte
- Simple per-domain pricing
Best for small MSPs or SMB IT teams.
Valimail Pricing
- Enterprise-tier pricing
- Custom quotes
- Higher cost for DMARC enforcement automation
Best suited for large companies, not budget-conscious MSPs.
User Experience & Learning Curve Comparison
DMARCReport: MSP Workflow Optimized
- Clean, modern UI
- Designed for technicians and account managers
- Streamlined escalation workflows
- Clear step-by-step enforcement roadmap
Ideal for MSPs with distributed teams.
EasyDMARC: Friendly & Accessible
- Very simple onboarding
- Minimal learning curve
- Great for nontechnical users
Excellent for basic email security deployments.
Valimail: Robust but Complex
- Feature-rich dashboard
- Requires orientation/training
- Strong for enterprise security teams
- Less suited for small-client handling
Best for organizations managing complex environments.
Integrations & Ecosystem Fit
DMARCReport Integrations
- PSA (ConnectWise, Autotask, HaloPSA)
- RMM (Atera, NinjaOne, N-able)
- SIEM/SOC tools
- Email security gateways
- API + Webhooks
- Automated ticket creation
A powerful fit for MSP service operations.
EasyDMARC Integrations
- Email security tools
- Slack/Teams
- Basic API connectivity
Good but limited.
Valimail Integrations
- Enterprise IAM
- SSO/identity providers
- Cloud infrastructure tools
Excellent for enterprises—not optimized for MSP workflows.
Advanced Capability Comparison
SPF Flattening & Optimization
- DMARCReport: SPF diagnostics & DNS record optimization guidance
- EasyDMARC: SPF flattening tool
- Valimail: Intelligent SPF recommendations
BIMI Support
- DMARCReport: BIMI reporting + validation
- EasyDMARC: BIMI generator + setup assistance
- Valimail: Enterprise BIMI services
Forensic (RUF) Reporting
- DMARCReport: Full forensic analysis with filtering
- EasyDMARC: Supported with limitations
- Valimail: Supported, enterprise-focused
Threat & Anomaly Detection
- DMARCReport: Sender anomaly analysis & alerts
- EasyDMARC: Basic threat insights
- Valimail: Identity-based anomaly detection
White-Labeling
- DMARCReport: Full platform + reports
- EasyDMARC: Some white-label options
- Valimail: Enterprise-only custom branding
Alternatives Worth Considering
PowerDMARC
Advanced DMARC suite with SOC integrations.
dmarcian
Education-focused, long-standing vendor.
Agari
High-end threat intelligence & BEC defense.
OnDMARC
Strong domain analysis tools and enforcement guidance.
Final Verdict: Which DMARC Platform Should MSPs Choose?
Choose DMARCReport if you’re an MSP or MSSP that needs:
- Multi-tenant domain management
- Clear, automated client reporting
- PSA/RMM integrations
- Full white-label environment
- Scalable, predictable pricing
- Technician-friendly dashboards
- Quick visibility across 100s of domains
DMARCReport is the most MSP-centric platform of the three.
Choose EasyDMARC if:
- You want a simple set-and-go platform
- Your MSP manages only a small number of domains
- You need an all-in-one toolkit including BIMI and SPF flattening
A great fit for small and midsize organizations.
Choose Valimail if:
- You support large enterprises
- You need deep automation
- Your clients have sprawling, complex email infrastructures
Excellent for corporate IT, less ideal for MSP stacks.
Bottom Line
If you’re an MSP focused on service delivery efficiency, recurring revenue, and scaling your email security offering, DMARCReport provides the most complete, cost-effective, MSP-first solution among the three.
