Choosing the right DMARC and email authentication platform can make or break your clients’ email deliverability and security. If you’re a digital agency managing multiple client domains, the decision between EasyDMARC, Valimail, and DMARCReport requires more than just a glance at features—it’s about automation, client reporting, scalability, and long-term ROI.

In this comprehensive guide, we break down each platform’s strengths and weaknesses for digital agencies, including feature sets, pricing, integrations, automation, and real-world use cases. By the end, you’ll know which tool is best suited for your clients, your workflow, and your agency’s growth goals.

With phishing, spoofing, and brand impersonation on the rise, implementing DMARC, SPF, and DKIM correctly is no longer optional. Agencies need solutions that reduce manual effort, simplify multi-client management, and provide actionable insights to both internal teams and client stakeholders.

EasyDMARC vs Valimail vs DMARCReport: Key Features Breakdown

DMARCReport (Parked DMARC for Digital Agencies)

DMARCReport is built specifically for agencies managing multiple client domains. Key agency-focused features include:

  • Automated SPF Management – Automatically flatten SPF records, reduce DNS lookup issues, and prevent broken authentication.
  • Parked DMARC – Quickly secure domains that aren’t ready for full enforcement. This allows agencies to onboard clients with minimal friction.
  • White-Label Reporting – Client-friendly reports can be branded with agency logos and shared automatically.
  • Multi-Tenant Dashboards – Manage dozens or even hundreds of domains from a single panel.
  • Multi-Client Workflow Automation – Send automated notifications, compliance alerts, and reporting summaries to clients.

EasyDMARC

EasyDMARC is known for its visual dashboards and simplicity. Key features include:

  • Guided DNS setup wizards for SPF, DKIM, and DMARC.
  • Threat detection dashboards showing spoofing attempts.
  • BIMI and MTA-STS support for enhanced brand visibility.
  • Clear aggregate reports highlighting which emails pass or fail authentication.

Valimail

Valimail focuses on enterprise-scale automation, particularly for large organizations:

  • AI-powered sender validation and SPF automation.
  • Deep integration with Microsoft 365 and Google Workspace.
  • Advanced reporting for compliance and security teams.
  • High-availability dashboards for enterprises but may have a learning curve for agencies managing multiple smaller clients.

Feature-by-Feature Comparison

Here’s how each platform stacks up in detail, with a focus on agency-friendly capabilities:

1. Domain Onboarding & Management

  • DMARCReport: Bulk onboarding allows agencies to add multiple domains in minutes. Domains can be grouped by client, making reporting simple and automated.
  • EasyDMARC: Offers guided onboarding for individual domains; bulk domain management is limited.
  • Valimail: Powerful for enterprise domains, but onboarding multiple small clients can be time-consuming.

2. Automation & SPF/DKIM Management

  • DMARCReport: Parked SPF automatically handles complex DNS issues, avoiding manual errors.
  • EasyDMARC: Requires some manual intervention for multi-domain SPF flattening.
  • Valimail: Enterprise-grade automation for SPF/DKIM, but setup can be complex for smaller agencies.

3. Reporting & Analytics

  • DMARCReport: Provides white-label, client-ready reports, including trend graphs, domain health scores, and spoofing incidents.
  • EasyDMARC: Visual dashboards help track authentication failures but are less customizable for client reports.
  • Valimail: Advanced analytics and compliance reporting suitable for enterprise teams; not optimized for multi-client agency dashboards.

4. Security & Threat Detection

  • DMARCReport: Detects unauthorized senders, phishing attempts, and helps agencies mitigate risks proactively.
  • EasyDMARC: Visual threat dashboards highlight anomalies but less detailed for agency-level insights.
  • Valimail: Strong AI detection of unauthorized senders, ideal for corporate compliance.

Use Cases: Who Should Use Each Platform?

DMARCReport: Best for Agencies and MSPs

  • Agencies managing 10+ client domains.
  • Need fast deployment and low-touch onboarding.
  • Require white-label reporting for client presentations.
  • Want parked DMARC for clients not ready for full enforcement.

Example: A marketing agency onboarding 50 client domains can secure all domains within hours using Parked DMARC, automate SPF flattening, and generate branded reports for clients weekly.

EasyDMARC: Best for SMBs and Single Organizations

  • Small businesses wanting visual dashboards and guided DNS wizards.
  • Teams with fewer domains (1–5) who prioritize simplicity over bulk management.

Example: A startup wanting DMARC compliance without hiring a dedicated IT team can quickly see which emails pass authentication and make adjustments in minutes.

Valimail: Enterprise-Level Security

  • Large corporations or agencies managing enterprise clients with complex mail flows.
  • Require compliance reporting and automated SPF/DKIM enforcement.

Example: An enterprise MSP managing a Fortune 500 client’s domains can fully automate sender authorization and comply with global email authentication standards.

Pricing Comparison

DMARCReport

  • Transparent agency-first pricing designed for multiple domains.
  • No upcharges for white-label reporting or Parked DMARC.
  • Scales predictably as client base grows.

EasyDMARC

  • Tiered pricing based on the number of domains.
  • May become expensive when managing dozens of client domains.

Valimail

  • Enterprise quotes only.
  • Expensive for smaller agencies but feature-rich for large-scale deployments.

Integration Capabilities

DMARCReport

EasyDMARC

  • Basic DNS integrations
  • Reporting exports to CSV/PDF
  • Limited multi-client API support

Valimail

  • Authoritative Microsoft and Google integrations
  • Enterprise IAM and SIEM system compatibility
  • Complex API for automation in large organizations

Alternative DMARC & Email Security Tools for Agencies

While DMARCReport, EasyDMARC, and Valimail are top players, agencies may also consider:

  • PowerDMARC: For deep forensic analysis and DMARC enforcement at scale.
  • Postmark DMARC Dashboard: Lightweight solution integrated with Postmark infrastructure.
  • Agari by Fortra: Enterprise-grade anti-phishing and threat detection.

Final Verdict: Which Platform Should Agencies Choose?

DMARCReport – Agency-First Solution

  • Pros: Multi-domain dashboards, Parked DMARC, white-label reporting, automation, cost-efficient.
  • Ideal for: Agencies, MSPs, resellers managing multiple client domains.

EasyDMARC – Simplicity-Focused

  • Pros: Visual dashboards, guided DNS setup, easy to use.
  • Ideal for: Small businesses or agencies managing few clients.

Valimail – Enterprise Automation

  • Pros: AI-powered automation, compliance reporting, trusted by large mailbox providers.
  • Ideal for: Enterprise clients and agencies managing highly complex infrastructures.

Bottom line: For digital agencies managing multi-client portfolios, DMARCReport provides the best combination of automation, scalability, and client reporting, while EasyDMARC suits simpler deployments, and Valimail is optimized for enterprise-grade email authentication.

Agency Tips for DMARC Success

  1. Start with Parked DMARC: Secure client domains immediately without enforcement risks.
  2. Automate SPF & DKIM: Avoid DNS errors and simplify multi-domain management.
  3. Use White-Label Reports: Impress clients with professional dashboards they can understand.
  4. Monitor Trends: Track authentication pass/fail rates over time to proactively manage email security.
  5. Choose the Right Tool for Scale: Consider the number of domains and client complexity before choosing a platform.