Why Email Marketers Should Care to Implement BIMI?

Why Email Marketers Should Care to Implement BIMI?

There’s no doubt that phishing attempts are getting more sophisticated every day, but so is the email authentication infrastructure. In 2021, Kaspersky detected 469 different kinds of ‘phishing kits’ and blocked 1.2 million phishing pages. BIMI is another tool to help protect against phishing attacks. BIMI, or Brand Indicators for Message Identification, is a feather…

Everything You Need to Know About DNS Blocklist

Everything You Need to Know About DNS Blocklist

Have you ever wondered how mail servers keep track of suspicious domains or IP addresses and prevent their messages from entering your mailbox? With grave cyberattacks like phishing, spoofing, and ransomware being at an all-time high, it is crucial for all the stakeholders in digital communication to prioritize email security.  To keep your email ecosystem…

Why DNS Matters in Email Security?

Why DNS Matters in Email Security?

DNS is a foundational component of email security, providing essential mechanisms for authenticating senders, emails routing, and filtering malicious content. The integration of DNS-based protocols enhances the overall trustworthiness and security of email communication.  Since email has become a primary mode of communication, with the number of global e-mail users set to grow to 4.73…

DMARC Best Practices for Domains and Subdomains

DMARC Best Practices for Domains and Subdomains

DMARC adoption is already on the rise, and its urgency is also being propagated well; however, administrators still lack the proficiency to leverage its best benefits. You need to strategically move from the lenient to strict DMARC policy while maintaining a low rate of false positives and a good sender’s reputation so that most of…

Gmail and Yahoo Email Error Codes Explained

Gmail and Yahoo Email Error Codes Explained

Different email error codes give different messages, and sometimes, their technical language doesn’t make sense to normal people. Google and Yahoo prioritise email protection and authentication; hence, the instances of receiving error messages are higher. That’s why we have curated this guide explaining the reasons for their prompting and ways to fix them. What are…

Why Non-Profit Organizations Should Care to Deploy DMARC?

Why Non-Profit Organizations Should Care to Deploy DMARC?

Did you know that only 1% of Non-profit organizations’ domains have the basic DMARC authentication protection in place? DMARC safeguards the reputation and goodwill of profitable and nonprofitable organizations by shielding their email-sending domains against spoofing and phishing attacks.  When a receiver’s mailbox filters an email sent from your domain and labels it as ‘potentially…

ChatGPT-Generated Phishing Emails Are Too Good to Be Ignored!

ChatGPT-Generated Phishing Emails Are Too Good to Be Ignored!

ChatGPT has literally revolutionized the digital world. The generative AI tool is capable of churning out content based on pretty much everything that is available under the sun.  However, with good comes the bad. And hence, the world is divided into two parts as of now- one that is elated about ChatGPT’s abilities, and the…

SPF Softfail or SPF Hardfail: What’s Right for Your Domain?
| |

SPF Softfail or SPF Hardfail: What’s Right for Your Domain?

When it comes to email authentication, SPF offers different result qualifiers to indicate how the receiving mail server should handle emails that are outside of the list mentioned in the SPF record of the sending domain. These result qualifiers are SoftFail and HardFail. There is no hard-and-fast rule as to which one’s the better choice…

Determining DMARC Authentication with Relaxed and Strict Alignment Modes
| |

Determining DMARC Authentication with Relaxed and Strict Alignment Modes

Now that DMARC implementation has become a norm in 2024, it is important that you understand its nuances to make informed decisions and fortify your organization’s defenses. One of the integral aspects that determine the efficacy of DMARC authentication is choosing the right DMARC alignment mode.  When it comes to DMARC alignment, choosing between relaxed…

Why Are Your Emails Getting Blocked When Sent From Your Yahoo Account?

The global email marketing market reached USD 911.3 million in 2022 and is estimated to grow at a CAGR of 2.9% from 2022 to 2029. Almost 26 billion emails are sent daily from Yahoo Mail, and just like other mailbox providers, it also has built-in spam and phishing filters. This is because it’s not practically…