According to the How Businesses Hire Agencies Study by Semrush, nearly 94% of businesses outsource some or all of their marketing activities, including sending emails on their behalf. With such outsourcing comes the risk of opening up new gateways for malicious actors to access, intercept, and exploit your technical and non-technical resources. So, deploying SPF,…
Once you have created a DMARC record, the job is not over; the real work of monitoring begins after that. Domain owners or administrators have to assess XML reports to understand if someone is sending unauthorized emails from your domain. But what if you don’t receive these reports in the first place? You won’t get…
Reverse DNS lookup is the process where the receiving email server verifies whether the sending IP address corresponds to the domain from which the email claims to originate. But when no DMARC record is registered for your domain, the ‘DMARC policy not enabled’ error occurs. Sometimes, this error can prompt even if a DMARC record…
Sometimes, even illegitimate emails pass the DMARC check, and that’s because of the lack of enforcement controls by the domain owners. This is one of the primary cybersecurity vulnerabilities that allow cybercriminals to fool people through phishing emails. In October 2022, phishing attacks targeted nearly 600 brand names globally. Microsoft, Google, and Yahoo emerged as…
Nobody drafts an email intending to have it land in the spam or junk folder of the recipient, but when it happens, your communication gets hampered. You either fail to communicate a message or don’t get a response unless the recipient happens to check their spam folder. Mailboxes place suspicious emails in spam folders to…
As of January 16, 2023, the United States led globally in the daily volume of spam emails sent, totaling approximately 8 billion. Czechia and the Netherlands followed closely, ranking second and third with 7.7 billion and 7.6 billion spam emails, respectively. To combat such uncontrollable numbers of phishing and spamming instances, Google and Yahoo rolled…
DNS is a foundational component of email security, providing essential mechanisms for authenticating senders, emails routing, and filtering malicious content. The integration of DNS-based protocols enhances the overall trustworthiness and security of email communication. Since email has become a primary mode of communication, with the number of global e-mail users set to grow to 4.73…
Now that DMARC implementation has become a norm in 2024, it is important that you understand its nuances to make informed decisions and fortify your organization’s defenses. One of the integral aspects that determine the efficacy of DMARC authentication is choosing the right DMARC alignment mode. When it comes to DMARC alignment, choosing between relaxed…
Google and Yahoo have unveiled a new email authentication policy that will be effective from February 1, 2024. So, if you send over 5,000 emails daily and haven’t aligned your email settings as per the new requirements, this guide is for you. What are the New Requirements? Bulk senders who dispatch more than 5,000 emails…
Email marketing is the backbone of the new-age online business era, where newsletters and other forms of marketing content are dispatched in bulk with the intention of attracting prospects into opening them and clicking on the links. Upon clicking the links, the recipients are taken to the products or services pages, hoping they will make…
