When you manage email deliverability and brand trust for multiple clients, ensuring reliable email authentication is not optional — it’s essential.
Two of the most popular platforms in this space, DMARCReport and Valimail, both promise to simplify DMARC enforcement, stop domain spoofing, and provide actionable visibility across your domains.
But which one is right for digital agencies that handle multiple client accounts, domains, and mail systems?
In this comprehensive comparison of DMARCReport vs Valimail, we’ll break down every important detail — from features and pricing to integrations, usability, and scalability — to help your agency make the right call. Whether you’re a boutique consultancy or a large-scale MSP, this guide will reveal which platform truly delivers the best blend of control, automation, and client transparency.
Why Email Authentication Platforms Matter for Digital Agencies
For digital agencies managing multiple brands or domains, reputation and deliverability are at the heart of every email campaign.
A single case of spoofed email or phishing attack can damage client trust, tank engagement metrics, and threaten long-term partnerships.
That’s where DMARC (Domain-based Message Authentication, Reporting, and Conformance) comes in.
DMARC builds on SPF and DKIM to verify legitimate senders and prevent fraudulent use of client domains. However, manually monitoring and interpreting DMARC reports across many clients is time-consuming and technically complex.
Platforms like DMARCReport and Valimail automate that process — converting XML data into clear dashboards, alerting you to threats, and helping agencies enforce policies that ensure brand protection and higher inbox placement rates.
The right solution will:
- Detect unauthorized or suspicious sending sources
- Centralize visibility for all client domains
- Automate SPF, DKIM, and DMARC policy management
- Offer white-label reporting to strengthen your agency’s credibility
- Support collaboration across internal and client teams
DMARCReport vs Valimail: Overview
| Platform | Best For | Core Focus |
| DMARCReport | Digital agencies & MSPs | Multi-client management, deliverability analytics, and white-label reporting |
| Valimail | Large enterprises & compliance-driven organizations | Automation, policy enforcement, and security governance |
DMARCReport: Built for Agencies Managing Multiple Clients
DMARCReport is purpose-built for agencies and IT providers responsible for maintaining dozens or even hundreds of client domains. Its unified control center allows teams to view authentication statuses, spot issues instantly, and resolve problems before they affect deliverability.
Key Strengths
1. Multi-Domain Command Center
DMARCReport allows users to manage multiple client accounts from one intuitive dashboard. Each domain’s authentication health, alignment rates, and sending sources are displayed in real time, eliminating the need for spreadsheets or manual XML parsing.
2. Automated DMARC Insights
The platform automatically translates raw DMARC data into actionable visual reports. You can instantly identify unauthorized senders, view pass/fail breakdowns, and monitor policy progression from none → quarantine → reject with just a few clicks.
3. Advanced Deliverability Analytics
DMARCReport doesn’t just show authentication — it helps you optimize deliverability. Integration of SPF, DKIM, and BIMI analytics provides a holistic view of each client’s sending performance, improving inbox placement and open rates.
4. Collaboration & Client Transparency
Agency teams can set permissions, automate alerts, and share performance summaries directly with clients. Custom white-label dashboards reinforce your brand and let you provide professional-grade reporting under your agency’s name.
5. Integrations
DMARCReport connects seamlessly with major email ecosystems like Google Workspace, Microsoft 365, and SendGrid. Its open API enables integration into CRM systems, client portals, and billing platforms — creating a truly scalable tech stack for agencies.
6. Customization & Branding
From dashboard themes to domain grouping and automated client reports, DMARCReport offers robust customization options. You can tailor reports, add your logo, and even deliver authentication summaries in your clients’ preferred formats.
Valimail: Enterprise-Grade Automation and Compliance
Valimail is a powerful, enterprise-focused DMARC solution that emphasizes automation, security, and compliance at scale. It’s ideal for organizations with complex infrastructures or regulatory oversight (e.g., finance, healthcare, government).
Key Strengths
1. Guided Policy Enforcement
Valimail simplifies authentication setup through step-by-step guided workflows. It automates SPF and DKIM configuration while helping organizations enforce strict DMARC policies with minimal technical input.
2. Enterprise Governance
Valimail offers advanced access controls, audit logs, and compliance-ready reporting. For agencies handling highly regulated clients, this ensures confidence in meeting governance and cybersecurity standards.
3. AI-Powered Sender Intelligence
Valimail uses AI and pattern recognition to distinguish between legitimate and fraudulent sending sources. It highlights shadow IT, misconfigured vendors, or unauthorized mail streams that could harm deliverability.
4. Integrations
Valimail integrates deeply with enterprise systems like Salesforce, Oracle, and Microsoft 365. Its API also allows larger organizations to sync data across internal security or compliance tools.
5. Limitations for Agencies
While Valimail is powerful, its enterprise orientation makes it less flexible for agencies managing multiple small-to-medium clients. White-label capabilities, multi-tenant dashboards, and pricing transparency are limited compared to DMARCReport.
Pricing Comparison
DMARCReport: Transparent and Scalable
DMARCReport provides flexible pricing tiers designed for agency growth.
- Free Plan: Ideal for testing and small clients — includes essential DMARC visibility and SPF/DKIM reporting.
- Pro Plan: Adds advanced analytics, API integration, white-label dashboards, and custom alerts — perfect for growing agencies.
- Enterprise Plan: Tailored for large-scale agencies managing 50+ domains, featuring SLA-backed support, API automation, and dedicated onboarding.
✅ Key Advantage: Pricing scales per domain, not per seat — enabling agencies to onboard clients affordably.
Valimail: Premium Pricing for Enterprise Use
Valimail’s pricing is available on a custom-quote basis. It’s typically higher than average due to its compliance-heavy features and automation depth. This model fits enterprise environments but may not align with smaller agencies needing predictable monthly costs.
User Experience & Interface Comparison
DMARCReport: Clean, Intuitive, and Client-Centric
DMARCReport emphasizes clarity and usability. Agencies can view all client domains at a glance, track authentication trends, and drill into specific issues instantly.
Its white-label dashboards make client reporting effortless — presenting your agency as a trusted cybersecurity partner.
Valimail: Feature-Rich but Complex
Valimail’s interface delivers deep insight but comes with a learning curve. Its advanced settings and compliance dashboards may be overkill for agencies prioritizing efficiency and visual clarity over exhaustive configuration.
Integrations and Compatibility
Both platforms integrate with essential email ecosystems, but their focus differs:
| Platform | Integration Focus | Ideal Use Case |
| DMARCReport | Google Workspace, Microsoft 365, SendGrid, HubSpot, Zapier | Agencies managing diverse client infrastructures |
| Valimail | Salesforce, Oracle, Microsoft Exchange, enterprise security systems | Enterprises with centralized IT governance |
Verdict:
For agencies that depend on cross-platform agility, DMARCReport’s flexible API and automation options make it easier to adapt and scale.
Alternative Email Authentication Platforms
If you’re exploring beyond DMARCReport and Valimail, consider these notable alternatives:
- EasyDMARC – User-friendly interface with strong onboarding for small teams.
- PowerDMARC – Enterprise-grade reporting and forensic analytics.
- Agari DMARC Protection – Deep threat intelligence, suited for Fortune 500 clients.
- Postmark DMARC – Developer-first design with fast API implementation.
However, DMARCReport remains the best blend of agency scalability, usability, and affordability, especially when balancing multi-client visibility with clear reporting.
Final Verdict: DMARCReport vs Valimail — Which Should Your Agency Choose?
| Feature | DMARCReport | Valimail |
| Multi-client management | ✅ Yes | ⚠️ Limited |
| White-label dashboards | ✅ Included | ❌ Not available |
| Automation | ✅ Policy & alert automation | ✅ Full automation |
| Compliance & governance | ⚠️ Standard | ✅ Advanced |
| Pricing transparency | ✅ Clear tiers | ❌ Custom-only |
| Ideal for | Agencies, MSPs | Large regulated enterprises |
Bottom Line
If you’re an agency managing multiple clients — each with its own domains, email providers, and deliverability goals — DMARCReport is your best choice.
It delivers a balanced mix of visibility, automation, and branding flexibility at a price built for agency scalability.
For large enterprises handling their own compliance-heavy infrastructures, Valimail offers unmatched automation and governance, but it’s not designed for agency workflows.
Our Recommendation
✅ Choose DMARCReport if you want an intuitive, agency-ready DMARC solution that simplifies client management, enhances reporting transparency, and scales effortlessly as your business grows.⚙️ Choose Valimail if your clients demand enterprise compliance or operate in highly regulated sectors requiring strict authentication governance.
