Digital agencies today manage more than campaigns—they manage trust. With email spoofing, phishing, and domain impersonation on the rise, agencies must safeguard both their own domains and those of their clients. That’s where DMARC, MTA-STS, BIMI, and related email authentication services come in.
But with so many providers offering overlapping (and often confusing) features, how do you choose? In this in-depth comparison of EasyDMARC vs Valimail vs DMARCReport, we break down each platform’s capabilities, usability, pricing, integrations, and—most importantly—their suitability for digital agencies managing multiple client domains.
Whether you’re a boutique agency or a large-scale managed service provider, this comparison will help you adopt the right DMARC management solution to protect deliverability, strengthen brand trust, and streamline client reporting.
💡 Why Email Authentication Matters for Digital Agencies
Protecting domains is no longer optional. DMARC, SPF, DKIM, and MTA-STS are must-haves for:
- Preventing domain spoofing and phishing
- Improving inbox placement and deliverability
- Meeting corporate security standards
- Safeguarding high-value client reputations
- Reducing support and remediation workloads
EasyDMARC vs Valimail vs DMARCReport: At a Glance
| Feature Category | EasyDMARC | Valimail | DMARCReport |
| DMARC Monitoring | ✔ | ✔ | ✔ (Agency-optimized) |
| SPF/DKIM Tools | ✔ | ✔ | ✔ |
| MTA-STS & TLS-RPT Hosting | Basic | Strong | Advanced + Fully Managed |
| Multi-Domain Support | Limited flexibility | Enterprise focus | Built for agencies |
| UX Simplicity | Moderate | Complex | Clean, fast, intuitive |
| Pricing Transparency | Good | Enterprise quotes only | Clear, flexible tiers |
| API + Integrations | Solid | Enterprise | Developer-friendly |
| Reporting | Good | Good | Agency-grade dashboards & white-label |
EasyDMARC vs Valimail vs DMARCReport: Feature-by-Feature Breakdown
DMARCReport: A Purpose-Built Hub for Agencies and MSPs
DMARCReport is specifically designed for digital agencies managing multiple client domains. With an emphasis on ease of onboarding, rich reporting, and advanced email security hosting (MTA-STS / TLS-RPT), it stands out as the most agency-friendly solution.
DMARC Monitoring & Enforcement
DMARCReport provides real-time aggregate (RUA) and forensic (RUF) reports with intuitive visualizations—perfect for client-facing summaries. Progressive enforcement tools help agencies safely move clients from none to reject without risk.
MTA-STS & TLS-RPT Hosting
As email security evolves, MTA-STS has become essential for protecting SMTP connections from downgrade attacks.
DMARCReport offers:
- Fully managed MTA-STS policy hosting
- Automated certificate validation
- Easy TLS-RPT monitoring
- Error breakdowns and deliverability insights
This is a major advantage over platforms where MTA-STS is either limited or fragmented.
Brand-Ready Reporting
Agencies can produce white-label deliverability and security reports with one click—ideal for client presentations or monthly retainers.
Integrations & API
- REST API
- Webhooks
- Multi-domain configurations
- Agency workspace controls
Customization & Automation
DMARCReport provides customizable alerts, automated enforcement recommendations, and domain grouping for agency workflows.
EasyDMARC: User-Friendly but Limited for Agencies
EasyDMARC is widely known for its simplicity and accessible DMARC reporting, making it a strong option for small businesses.
Strengths
- Very easy onboarding
- Good DMARC reporting
- Clear dashboards
- Affordable entry-tier plans
Where It Falls Short for Agencies
- Multi-tenant client management is limited
- MTA-STS hosting is basic
- Reporting lacks white-label polish
- Automation tools aren’t as deep
- Can become costly at scale
EasyDMARC works well for single organizations but requires more manual work for agencies handling 10+ domains.
Valimail: Enterprise-First With a Steeper Learning Curve
Valimail is a long-standing email authentication provider, popular with large enterprises and heavily regulated industries.
Strengths
- Strong enterprise-grade MTA-STS
- Deep automation and identity tools
- Proven deliverability improvements
- Advanced reporting for corporate environments
Where It’s Not as Agency-Friendly
- Pricing is opaque and typically enterprise-level
- More complex workflows
- Agency-specific tools are minimal
- Harder to onboard multiple small-to-mid-size clients
- Not optimized for white-label reporting
Valimail is powerful but often overkill for agencies seeking agility and predictable pricing.
Pricing Comparison: Which Service Fits Agency Budgets?
DMARCReport: Transparent, Scalable Pricing for Agencies
DMARCReport offers flexible pricing models:
- Per-domain agency bundles
- Volume discounts
- White-label reporting included
- MTA-STS hosting included in most plans
- No enterprise-only gating
EasyDMARC: Competitive but Variable
Prices increase noticeably for higher domain counts or advanced features like BIMI or MTA-STS hosting.
Valimail: Enterprise-Only Quotes
Valimail pricing typically requires sales engagement and is aimed at large organizations, not digital agencies needing agility.
User Experience Comparison
DMARCReport: Clean and Purpose-Built
Designed for speed and clarity.
Ideal for agencies handling large domain portfolios with minimal friction.
EasyDMARC: Simple and Beginner-Friendly
Great for small companies, but agencies may find repetition across client domains.
Valimail: Powerful but Dense
Enterprise dashboards can feel heavy unless you manage security infrastructure daily.
Integrations & Compatibility
DMARCReport
- Full API
- MTA-STS automation
- DNS provider compatibility (Cloudflare, Route53, GoDaddy, etc.)
- Slack/email alerts
EasyDMARC
- Basic integrations
- Limited automation
Valimail
- Extensive enterprise integrations
- Less suited for lean agency stacks
Alternative Email Authentication Tools
While the big three stand out, agencies may also explore:
1. Postmark DMARC (by ActiveCampaign)
Lightweight reporting for small businesses.
2. PowerDMARC
Strong security features but enterprise-leaning.
3. Agari by Fortra
Advanced forensic analytics for high-risk organizations.
4. Cloudflare Email Security DNS Tools
Useful DNS automations but lacks full DMARC reporting.
Final Verdict: Which Platform Is Best for Digital Agencies?
DMARCReport — Best Overall for Agencies
If you manage multiple client domains and want a blend of speed, clarity, automation, and strong MTA-STS hosting, DMARCReport is the clear leader.
EasyDMARC — Best for Small Businesses
A good option for non-technical clients or simple, single-domain setups.
Valimail — Best for Large Enterprises
Ideal for corporate environments, compliance-heavy industries, and large internal security teams.
Summary Recommendations
| Best For | Recommended Platform |
| Digital agencies with multiple clients | DMARCReport |
| Small business owners | EasyDMARC |
| Enterprise security teams | Valimail |
| Agencies needing white-label client reports | DMARCReport |
| MTA-STS hosting & TLS-RPT automation | DMARCReport |
| Simplest onboarding | EasyDMARC |
