The global email marketing market reached USD 911.3 million in 2022 and is estimated to grow at a CAGR of 2.9% from 2022 to 2029. Almost 26 billion emails are sent daily from Yahoo Mail, and just like other mailbox providers, it also has built-in spam and phishing filters. This is because it’s not practically…
In 2022, America’s Cybersecurity & Infrastructure Security Agency assessed federal and critical infrastructure partners, which revealed that 84% of employees took the bait by either replying with sensitive information or engaging with the malicious links embedded in a spoofed email. What do studies and assessments like these convey? Well, they convey that it’s easier for…
Let’s face it: the fear of falling prey to cyberattacks through deceptive emails is emerging at a higher rate than ever. As businesses become more reliant on emails for communications and daily operations, the threat of attackers creeping in through this channel also increases, thereby bringing to light the need for robust protective measures. Amidst…
Google and Yahoo have unveiled a new email authentication policy that will be effective from February 1, 2024. So, if you send over 5,000 emails daily and haven’t aligned your email settings as per the new requirements, this guide is for you. What are the New Requirements? Bulk senders who dispatch more than 5,000 emails…
Email marketing is the backbone of the new-age online business era, where newsletters and other forms of marketing content are dispatched in bulk with the intention of attracting prospects into opening them and clicking on the links. Upon clicking the links, the recipients are taken to the products or services pages, hoping they will make…
Have you ever wondered what happens to the email campaigns you carefully crafted after you press the send button? Do they land in your clients’ inboxes or lurk around in the fringes of their spam folders? Well, every 1 in 6 emails fails to make it to the receiver’s inbox and is marked as spam….
The effectiveness of data protection measures and the utility of available patches have worsened in recent years. The Cymulate Cybersecurity Effectiveness Report 2022 highlights that the overall data exfiltration risk score has become poor, with cloud service-related evaluations standing at an average score of 70, while network protocols have a moderate risk score of 43. …
DMARC reporting and monitoring is the practice of choosing to receive DMARC aggregate and forensic reports. These are detailed reports that include insights on email activities that businesses study to learn about false positives and domain exploitation instances. If evaluated adequately and regularly, you can prevent potential financial and reputational damages caused by phishing attacks…
In November 2022, the Google Workspace team saw a spike in phishing and spoofing emails targeted toward Gmail users. As a result, Google blocked almost 231 billion emails in just two weeks. That’s why experts suggest configuring SPF, DKIM, and DMARC records in Google Workspace, and this guide explains the steps for that. Setting Up…
A bug bounty is a program that allows ethical hackers to find vulnerabilities in a system or software, and they are rewarded for it. Usually, the reward is in the form of money, and sometimes it’s done in exchange for favors. As of 2020, the average bounty payout is the highest in the software industry,…
