The global email marketing market reached USD 911.3 million in 2022 and is estimated to grow at a CAGR of 2.9% from 2022 to 2029. Almost 26 billion emails are sent daily from Yahoo Mail, and just like other mailbox providers, it also has built-in spam and phishing filters. This is because it’s not practically…
In 2022, America’s Cybersecurity & Infrastructure Security Agency assessed federal and critical infrastructure partners, which revealed that 84% of employees took the bait by either replying with sensitive information or engaging with the malicious links embedded in a spoofed email. What do studies and assessments like these convey? Well, they convey that it’s easier for…
In the digital age, adopting a security-centric culture has become a necessity for every organization. Owing to the increasing reliance on remote work, ensuring good cyber hygiene is essential for keeping your business protected from cyber threats. A significant number of businesses face a shortage of personnel possessing the essential technical, incident response, and governance…
Let’s face it: the fear of falling prey to cyberattacks through deceptive emails is emerging at a higher rate than ever. As businesses become more reliant on emails for communications and daily operations, the threat of attackers creeping in through this channel also increases, thereby bringing to light the need for robust protective measures. Amidst…
Google and Yahoo have unveiled a new email authentication policy that will be effective from February 1, 2024. So, if you send over 5,000 emails daily and haven’t aligned your email settings as per the new requirements, this guide is for you. What are the New Requirements? Bulk senders who dispatch more than 5,000 emails…
No matter how “smart” your phones are, they are not free from the risks of phishing attacks. All your technical knowledge and tech-savvy hacks can go down the drain if a phishing actor takes an interest in your phone. And that’s exactly why Android 14 QPR2 Beta 2 is here with new features that are…
Email marketing is the backbone of the new-age online business era, where newsletters and other forms of marketing content are dispatched in bulk with the intention of attracting prospects into opening them and clicking on the links. Upon clicking the links, the recipients are taken to the products or services pages, hoping they will make…
Have you ever wondered what happens to the email campaigns you carefully crafted after you press the send button? Do they land in your clients’ inboxes or lurk around in the fringes of their spam folders? Well, every 1 in 6 emails fails to make it to the receiver’s inbox and is marked as spam….
The effectiveness of data protection measures and the utility of available patches have worsened in recent years. The Cymulate Cybersecurity Effectiveness Report 2022 highlights that the overall data exfiltration risk score has become poor, with cloud service-related evaluations standing at an average score of 70, while network protocols have a moderate risk score of 43. …
A change is expected in the DMARC policy settings as IETF has introduced a draft that reports replacing the ‘pct’ tag with the ‘t=’ tag to overcome some challenges. Things are not certain yet, as the document is under discussion and consideration. Nonetheless, let’s see what can we expect. What is DMARC? DMARC is an…
