Why Email Marketers Should Care to Implement BIMI?

Why Email Marketers Should Care to Implement BIMI?

There’s no doubt that phishing attempts are getting more sophisticated every day, but so is the email authentication infrastructure. In 2021, Kaspersky detected 469 different kinds of ‘phishing kits’ and blocked 1.2 million phishing pages. BIMI is another tool to help protect against phishing attacks. BIMI, or Brand Indicators for Message Identification, is a feather…

A Guide to Choosing the Best DMARC Reporting Tool for Your Business

A Guide to Choosing the Best DMARC Reporting Tool for Your Business

If you thought that simply deploying DMARC on your email ecosystem was sufficient to ensure comprehensive protection against spoofing and phishing attacks, you might be in for an unpleasant surprise! Unfortunately, DMARC isn’t a “deploy and done” authentication protocol. To steer malicious actors away from your domain and ensure that your email lands in the…

Trust Your Inbox Again: Gmail’s Blue Checkmark Brings Enhanced Sender Verification

Trust Your Inbox Again: Gmail’s Blue Checkmark Brings Enhanced Sender Verification

Google has released a new feature for its Gmail. A blue tick will now appear next to legitimate emails, allowing users to tell genuine and fraudulent emails apart. Join us as we delve deep into Google’s blue tick, its significance, who can use this feature, and the change it will bring. Google, one of the…

BIMI and GDPR Compliance: How to Ensure Data Privacy and Boost Email Security

BIMI and GDPR Compliance: How to Ensure Data Privacy and Boost Email Security

This text shares how GDPR and BIMI play a crucial role in data privacy and email security and describes why businesses need to leverage BIMI and ensure GDPR compliance. In recent years, businesses have increasingly relied on email marketing to engage customers and drive sales. However, with the rise in cyber attacks and concerns over…

The Role of BIMI in the Fight against Email Fraud and Scams
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The Role of BIMI in the Fight against Email Fraud and Scams

The prevalence of email fraud and scams in the modern digital age has become a growing concern for individuals and organizations alike. This text shares the importance of BIMI (Brand Indicators for Message Identification) in protecting against email fraud and scams, why businesses need to leverage BIMI, and how to set it up correctly. Using…