Why Email Marketers Should Care to Implement BIMI?
There’s no doubt that phishing attempts are getting more sophisticated every day, but so is the email authentication infrastructure. In 2021, Kaspersky detected 469 different kinds of ‘phishing kits’ and blocked 1.2 million phishing pages. BIMI is another tool to help protect against phishing attacks. BIMI, or Brand Indicators for Message Identification, is a feather…