The Importance of DMARC For Email Marketing and How to Get Started With it
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The Importance of DMARC For Email Marketing and How to Get Started With it

Email marketing is the backbone of the new-age online business era, where newsletters and other forms of marketing content are dispatched in bulk with the intention of attracting prospects into opening them and clicking on the links. Upon clicking the links, the recipients are taken to the products or services pages, hoping they will make…

How to Add a DMARC Record to DNS?
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How to Add a DMARC Record to DNS?

Learning how to generate and add a DMARC record to DNS helps fortify phishing and spoofing attacks. DMARC is short for Domain-based Message Authentication Reporting and Conformance, a protocol designed to help recipients’ mail servers identify genuine and suspicious emails.  To add a dmarc record to DNS, you need to update your DNS settings with…

Getting Rid of Common SPF Errors for Email Security and Delivery
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Getting Rid of Common SPF Errors for Email Security and Delivery

Since the fourth quarter of 2022, there has been a 1,265% increase in malicious phishing emails and a 967% rise in credential phishing. The expansion of ChatGPT and similar AI generative tools are contributing to this steep surge, and experts are anticipating the situation to worsen in the coming months.  Although the message for the…

8 Types of Phishing Attacks to Be Wary of
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8 Types of Phishing Attacks to Be Wary of

Phishing exists, and we all are well aware of it. However, we still end up getting trapped in the new tricks of scammers. These attacks surge specifically during the holiday seasons as people look for discounted gifts and household items. Threat actors create spoofed email addresses and websites to trap executives and attempt business email…

What is GAPPSSMTP and How to Set Up a Custom DKIM Key For Your Emails?

What is GAPPSSMTP and How to Set Up a Custom DKIM Key For Your Emails?

GAPPSSMTP stands for Google Apps Simple Mail Transfer Protocol, which is responsible for exchanging email messages securely and swiftly. This is a part of Google Workspace’s suite of tools. Understanding GAPPSSMTP Every outgoing message that is sent through the Gmail SMTP server is signed with a default DKIM key to prevent email tampering and verify…

Detecting DMARC Issues Through Pentesting
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Detecting DMARC Issues Through Pentesting

Pen testing or penetration testing is defined as an authorized and strategized simulated cyberattack performed to explore the vulnerabilities of a technical system.  Sounds complicated? Here’s a simpler explanation- So, companies hire a penetration tester who breaks into their system just like a hacker would do. They try to take note of all the security…

The Impact of Email Forwarding on SPF, DKIM, and DMARC
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The Impact of Email Forwarding on SPF, DKIM, and DMARC

So you have your email authenticated with SPF, DKIM, and DMARC, yet your DMARC report shows discrepancies in the alignment? Chances are that your emails were being passed through an intermediary mail server before they were delivered. This is a classic case of email forwarding.  But then why implement email forwarding if it can compromise…

The Emergence of DKIM: A Cryptography-Based Email Authentication Protocol

The Emergence of DKIM: A Cryptography-Based Email Authentication Protocol

Navigating through the complexities of email security and the limitations of SPF, the urgency to develop a protocol that doesn’t break on email forwarding was needed. This led to the genesis of DomainKeys Identified Mail or DKIM. Its roots date back to the early 2000s when email-based cybercrimes were escalating. This led to the initiation…

The Role of BIMI in the Fight against Email Fraud and Scams
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The Role of BIMI in the Fight against Email Fraud and Scams

The prevalence of email fraud and scams in the modern digital age has become a growing concern for individuals and organizations alike. This text shares the importance of BIMI (Brand Indicators for Message Identification) in protecting against email fraud and scams, why businesses need to leverage BIMI, and how to set it up correctly. Using…